Design Studios Brand — Sara Santoro

BCG’s Design Studios went through a full rebrand in 2020. I enjoyed being part of the highly-collaborative global team that developed our punchy, playful, and premium brand identity.

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ILLUSTRATIONS

As part of the Design Studios rebrand, we needed to develop a bold and conceptual illustrative style that represents the people, work, and culture of BCG Design Studios. My process sketches and final compositions are included below.

Our beliefs

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Our Position

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Our vision

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Character properties

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