BCG surveyed over 5000 employees at major Canadian corporations to get a bottom-up view of how women, LGBTQ2, people of colour, Indigenous people and Canadians with disabilities experience diversity and inclusion in the workplace
We aimed to create a visual design that highlights the importance of diversity and inclusion within corporate environments.
Concept
A Perfect Fit
This design uses custom illustrations to showcase the diversity of corporate environments. Within the design, each individual is uniquely portrayed by a variety of bold shapes and bright colors. They come together to form a puzzle-like pattern that communicates the importance of inclusion. It aims to encourage the audience to see every person as an important piece of the puzzle.
Deliverables
E-book
Published on the CCF website and LinkedIn page
Brochure
Features the same information as the e-book, but reformatted as a printed brochure to distribute to event attendees
Banner
Displayed at the entrance of the event to welcome attendees
Postcards
Distributed at the event as a physical takeaway that attendees can keep or share with colleagues
LinkedIn Graphics
A batch of graphics were developed to publicize the report and catch the attention of the client’s online target audience
