Moustache Coffee Company offers an unparalleled variety of premium-quality coffee, delivered straight to your door. Their unique subscription service called for a fresh packaging design that captures the delight of a perfect cup of coffee.
The Brief
Moustache Coffee Club needed a custom packaging design that would create a delightful unboxing experience for subscribers while also standing out on the shelves among competitors. The goal was to craft a design that not only reflects the brand’s premium-quality coffee but also heightens the anticipation and joy sparked by every cup.
Brand Audit
This audit assessed Moustache Coffee Company’s existing brand, serving as a foundation to ensure the new packaging feels fresh while remaining aligned with the current identity.
Competitor Analysis
This research identified market trends and gaps that allowed us to differentiate the Moustache Coffee Company brand—ensuring that the custom packaging would resonate uniquely with their target audience.
Mood Boards
Custom mood boards showcase three distinct visual directions that inform the custom concepts in the following phase. The client was interested in exploring the customization of each of these approaches.
Custom Design Concepts
Three custom design concepts were developed based on the direction from the Mood Boards.
Option One: Simple, Clean, Minimal
Option Two: Modern, Elevated, Flavor-forward
Option Three: Hand-crafted, Approachable, Playfull
Final Packaging
The client chose the second design concept, and we worked together to refine it further, embracing a more minimal approach. This allowed the brand’s photography to take center stage while establishing a flexible typographic hierarchy for future seasonal blends. The result is a clean, sophisticated design that captures attention and sets Moustache Coffee Club apart on the shelf.
